Downtime Cost Calculator

It’s not the ransom. It’s the recovery.

Downtime, incident response, and recovery work are where the real costs hide.

Respawn
Downtime Cost + Savings Calculator
Expected annual impact (not a worst-case). Adjust inputs to match your incident history.
Inputs
Currency (display)
Used for labels only.
Annual revenue
Tip: 500k / 5m / 1.2b • Parsed: $5.00M/yr
USD
Gross margin
60%Used to estimate profit impact (more realistic than top-line revenue).
Protected users
People blocked or heavily slowed when core tools go down.
Fully-loaded hourly cost
Wage + benefits + overhead. If unsure: 50–120.
USD/hr
Outage duration
24 hoursDefaults are scenario-based; adjust to match reality.
Revenue impact during outage
40%How much revenue pauses while core systems are down.
Productivity loss during outage
70%Blocked workflows + context switching = real money.
Incident frequency
Incidents per year
2 / yearMeaningful incidents, not every tiny hiccup.
Optional add-ons
Include incident response + recovery operations cost (editable default)Recovery operations cost
Default reflects a ‘bad week’ recovery benchmark.
USD
Include SLA / contractual penaltiesInclude churn / reputation impact (simple estimate)
Results
Annual cyber incident cost (expected)
$3.18M
Based on 2 incident(s)/year • 24 hours each • profit impact + productivity + selected add-ons
Cost per incident$1.59M
Gross profit loss per incident$3.3K
Productivity loss per incident$54.6K
IR + recovery ops per incident $1.53M
Cost savings with Respawn
Respawn price
$5/mo per protected user • $64/mo minimum
$250/mo
$3.0K/yr
Estimated downtime reduction60%
Estimated recovery ops reduction40%
Expected annual cost (without Respawn)$3.18M/yr
Expected annual cost (with Respawn)$1.88M/yr
Annual savings (gross)$1.29M/yr
Annual savings (net of Respawn)$1.29M/yr
This report is what people forward internally.
Data notes & tipsDefaults: These start at a “meaningful incident” baseline for the selected scenario.
Make this CFO-grade: Plug in your own incident history (duration, users blocked, recovery effort).
Revenue input tip: use 500k, 5m, 1.2b.

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Patrick Dunlop

Founder

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